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Case Studies

From Zero to Driving 16.6% of Automated Revenue from Email & SMS

A clean beauty brand pivoted from wholesale to direct-to-consumer in early 2025 with zero lifecycle infrastructure — no flows, no SMS program, all revenue dependent on manual sends. We deployed 12 automated flows, built SMS from scratch adding 4,000+ subscribers in five months, and turned Klaviyo into a 24/7 revenue engine.

81%Email list growth
27K → 49K

16.6%Avg automated
revenue from flows

1,075+Automated
conversions, 5 mo

Lifecycle ArchitectureSMS Channel BuildFlow OptimizationAttribution

How Optimize Minerals Cut Churn by 40% and Built a Retention System from Scratch

A fast-growing supplement brand with 15% churn and no cancel flow infrastructure. We built a reason-based cancel flow saving 29.2% of would-be cancellations, launched product-specific nurture flows for all three SKUs, replaced default billing reminders months 1–13+, and deployed abandonment flows that peaked at 471% ROI.

40%Churn rate drop
15% → 8.9%

6.2×Cancel flow
save rate

471%Peak ROI on
abandonment flows

Cancel Flow ArchitectureChurn ReductionPost-Purchase NurtureOmnichannel

How Fly By Jing Evolved from DTC Sensation to Retail Trailblazer

A cult-favorite modern Chinese food brand expanding into Target, Whole Foods, Costco, and 8+ national retail partners. We unified their marketing under one lifecycle system — driving product sellouts online while fueling retail awareness with geo-targeted campaigns and editorial-style creative across every touchpoint.

53.6%Avg open rate
across all sends

334Campaigns
2024–2025

44%Open rate on
geo-targeted sends

Omnichannel StrategyRetail TrafficLaunch ExcellenceCreative Direction

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